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Stated intentions and purchase behavior: A unified model |
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| Authors: | Baohong Sun Vicki G. Morwitz |
| Affiliation: | a Tepper School of Business, Carnegie Mellon University, United States;b The Leonard N. Stern School of Business, New York University, United States |
| Abstract: | |
| Keywords: | Intentions survey Response bias Purchase forecasting New product forecasting |
| 本文献已被 ScienceDirect 等数据库收录！ | |