穗港澳商都旅游文化特色及发展探微

对一个区域的旅游发展来说,重点是要找出自己最鲜明、最独特的亮点.分析穗港澳旅游文化特色,就是为其旅游发展找准方向,为区域旅游合作构建和谐发展局面.港澳的商都旅游文化已经定型,而广州相形之下则缺乏特色.其原因既有客观的"晕轮效应"和"调色板效应",也有主观的精品意识缺乏等.广州旅游要想在穗港澳旅游竞争中赢得市场,首先要确立都市旅游商业文化的地位和形象,其次要打造自己的特色文化金名片.在攻略方针上主要得从文化软资源、软环境方面下工夫.

On the Characteristics and Development of Commercial City Travel Culture in Guangzhou,Hong Kong and Macao

For a region's traveling development, it is a key to find out its most brilliant and unique shining points. The analysis of the tourism culture characteristics of Guangzhou, Hong Kong and Macao is to find out the direction for traveling development, and to build a harmonious development situation for inter-regional cooperation. The commercial city culture has already been long-established in Hong Kong and Macao, but in contrast, Guangzhou is still short of its own characteristics. The reasons are not only the objective "halo effect" and "palette effect", but also the subjective lack of competitive products consciousness and so on. If Guangzhou wants to win more market shares in the competition , first, it must establish the status and image of commercial city culture,and second, it must build a golden business card with its own cultural characteristics. Strategically, it must concentrate its efforts in the building of soft cultural resources and soft cultural environments.