Basing service management on customer determinants: The importance of hot pizza |
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| Institution: | 1. The Department of Computer Science and Technology, East China Normal University, Shanghai 200241, China;2. The School of Data Science, Fudan University, Shanghai 200433, China;3. Information Retrieval and Knowledge Management Research Lab, York University, Toronto, Ontario M3J 1P3, Canada;4. The School of Computer Science, Ryerson University, Toronto, Ontario M5B 2K3, Canada |
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| Abstract: | Before tinkering with product and service attributes (such as product price and service speed), it helps to know what's most important to your customers. Discrete-choice analysis can provide that information. |
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