Basing service management on customer determinants: The importance of hot pizza |
| |
Affiliation: | 1. The Department of Computer Science and Technology, East China Normal University, Shanghai 200241, China;2. The School of Data Science, Fudan University, Shanghai 200433, China;3. Information Retrieval and Knowledge Management Research Lab, York University, Toronto, Ontario M3J 1P3, Canada;4. The School of Computer Science, Ryerson University, Toronto, Ontario M5B 2K3, Canada |
| |
Abstract: | Before tinkering with product and service attributes (such as product price and service speed), it helps to know what's most important to your customers. Discrete-choice analysis can provide that information. |
| |
Keywords: | |
本文献已被 ScienceDirect 等数据库收录! |
|