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Characteristics and behavior of top chain-restaurant CEOs
Affiliation:1. Jiangsu Normal University, Jiangsu, China;2. Department of Marketing and Consumer Studies, University of Guelph, Ontario N1G 2W1, Canada;3. Shanghai Jiao Tong University, Shanghai, China;4. The University of Science and Technology Beijing, China;1. School of Communication, Journalism and Marketing, Massey University, Private Bag 102904, North Shore, Auckland 0745, New Zealand;2. UQ Business School, The University of Queensland, 4072 Brisbane, Queensland, Australia
Abstract:As a group, the CEOs of chain-restaurant companies exhibit consistent management styles and individual traits—at least, that seems to be the case based on data provided by 85 of those CEOs.
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