用户生成内容(UGC)与虚拟社区的经济价值

虚拟社区这一概念已经出现了几十年，近年来学界对其经济价值的探讨正成为研究这一领域的热点话题。从研究文献来看，虚拟社区所聚集的用户生成内容（UsersGenerateContent）被认为是实现其经济价值的关键所在。从根本上来理解，虚拟社区的经济价值来源于伴随社区成员互动而进行的信息传播活动。本文尝试从这一角度出发，以虚拟社区信息传播环境、促使社区用户互动与知识共享的因素等问题为基础，以虚拟社区的经济价值为落脚点，对已有的学术文献加以综述。希望能为以后的研究提供参考和帮助。

Users generate content and the economic value of virtual community

The concept of virtual community has emerged for some decades,and in recent years,the research of its economic value in academia has become a hot spot in this field.The 'Users Generate Content' collected in virtual community is considered the key to achieve its economic value.In essence,the economic value of virtual community comes from information communication by the interaction of community members.On the basis of information commu-nication environment of virtual community and the factors that promote th...