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Strategy, organization structure and success in the lodging industry
Authors:Jeffrey D. Schaffer
Affiliation:Division of Hotel, Restaurant and Institutional Management, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061, U.S.A.
Abstract:Has Hyatt's success been the result of the way it has structured its organization? Research evidence has accumulated indicating that the way an organization is structured can have profound effects on its performance.Should every lodging organization adopt the same type of structure? Probably not! However, determining the appropriate organizational structure for a lodging organization requires considerable thought and analysis.The results of some of the more compelling research findings relative to the factors that affect the structuring of an organization and the relationship between organizational strategy, structure and effectiveness are examined. Some of these concepts are then applied in an analysis of the structure of three different lodging organizations.
Keywords:organization strategy organization structure performance success lodging organization lodging industry
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