Scientific muddling: Decision making through a Lindblomian lens |
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| Authors: | Wesley Johnston Brian Low Timothy L Wilson |
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| Institution: | 1. Mona School of Business, the University of West Indies, Mona, Jamaica;2. University of Western Sydney, School of Marketing, Australia;3. Umeå University, Sweden |
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| Abstract: | This introduction reviews the history and core principles of Charles Lindblom's concept of muddling and its application across a wide array of business decisions. The approach recognizes certain decisions as sequential, strategic practices and thus finds applications in a wide variety of business decisions. This article provides a brief summary of the 15 contributions that follow and take up on this theme. The authors extend a note of appreciation to the reviewers of the papers in the issue and to the editor of Journal of Business Research, Arch Woodside. |
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