| 关系营销在现代营销中的实施 |
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| 引用本文： | 吴友富. 关系营销在现代营销中的实施[J]. 经济管理, 2008, 0(Z3) |
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| 作者姓名： | 吴友富 |
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| 作者单位： | 上海外国语大学; |
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| 摘 要： | 关系营销的时代已经到来。本文探讨了关系营销与传统营销的差别,分析了关系营销在现代营销中的作用及其实施方法,构筑了基于6C理论的关系营销管理模式。
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| 关 键 词： | 关系营销 关系管理 6C理论 |
A Study on the Influence of Relationship Marketing on Modern Marketing Practice and Its Effective Implementation |
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| WU You-fu. A Study on the Influence of Relationship Marketing on Modern Marketing Practice and Its Effective Implementation[J]. Economic Management, 2008, 0(Z3) |
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| Authors: | WU You-fu |
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| Affiliation: | WU You-fu (Shanghai International Studies University,Shanghai,200083,China) |
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| Abstract: | The era of relationship marketing has arrived.This paper first examines the difference be- tween relationship marketing and traditional marketing before it conducts an analysis on the influence of re- lationship marketing on modern marketing practice and its effective implementation.The author concludes the paper with a relationship marketing management model based on the 6C theory. |
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| Keywords: | relationship marketing relationship management 6C theory |
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