| 试论个性化创意 |
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| 引用本文： | 韩永林.试论个性化创意[J].兰州商学院学报,2006,22(2):121-123. |
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| 作者姓名： | 韩永林 |
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| 作者单位： | 兰州商学院,艺术学,甘肃,兰州,730020 |
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| 摘 要： | 经济的飞速发展,网络传播与亚文化现象的影响,使得人们开始注意自我的价值,没有一个时代像现在这样重视个性化,广告创意的个性化正是顺应了社会的发展,而其产生、发展、变化又有着自身特殊的规律与要求.
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| 关 键 词： | 广告 创意 个性化 |
| 文章编号： | 1004-5465（2006）02-121-03 |
| 收稿时间： | 2005-12-11 |
| 修稿时间： | 2005年12月11 |
Characteristic of the Advertisement Idea |
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| HAN Yong-lin.Characteristic of the Advertisement Idea[J].Journal of Lanzhou Commercial College,2006,22(2):121-123. |
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| Authors: | HAN Yong-lin |
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| Institution: | School of Arts, Lanzhou Commercial College, Lanzhou 730020 ,China |
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| Abstract: | The rapid development of economy helps advertisement form the sales with personality. The internet and subculture phenomenon make people start to be aware of their own value. In no other era than today do people value the individual characteristic so much. Individualization of advertise-ment agrees to the development of society. Its initiation, development, innovation all have their own regulations and requits. |
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| Keywords: | advertisement idea characteristic |
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