影响我国电子商务产业结构的原因分析

从艾瑞咨询各年度的电子商务产业调研报告可以发现,自主型B2C电子零售产业的集中度要远低于平台型B2B和C2C电子商务产业,经过分析发现网络外部性、沉没成本、转换成本和价格或成本优势是导致集中度存在差异的主要因素,这些因素有可能对产业竞争带来长期伤害,本文试图寻找克服这些因素的方法。

Analysis of reasons influencing China electronic business industry structure

The concentration ratio of the B2C e-retailing industry(not including virtual Mall sector) is much smaller than of the B2B and C2C e-commerce industries as shown in iResearch annual survey reports about e-commerce industry.After analysis,we found that network externality,sunk cost,switching cost and price or cost advantage are the most important factors that cause the difference.These factors maybe do harm to competition and should to be overcome.