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| 基于社会需求导向的《营销渠道管理》课程教学的思考 | |
| 引用本文： | 刘春宇. 基于社会需求导向的《营销渠道管理》课程教学的思考[J]. 武汉市经济管理干部学院学报, 2013, 0(5): 73-75 |
| 作者姓名： | 刘春宇 |
| 作者单位： | 华中科技大学武昌分校,湖北武汉430064 |
| 基金项目： | 华中科技大学武昌分校2012年教学研究项目《精品课程优质教学资源共建共享与有效利用研究-以交叉性、相关性课程为例》的阶段性研究成果. |
| 摘 要： | 营销渠道管理作为企业营销活动的重要环节之一，承担着商品资本转变为货币资本的重要职能，而营销渠道管理人才的综合素质和能力对评价企业渠道效率的高低有直接的影响，因此培养以社会需求为导向的营销渠道管理人才是渠道管理教学中值得探索和思考的问题。本文以应用型本科渠道人才的培养为例，从营销渠道管理的理论教学和实践教学两方面探讨如何进行课程的教学。 |
| 关 键 词： | 社会需求导向 营销渠道人才 应用型本科 |
Reflections on Curriculum Teaching of Marketing Channel Management based on Social Demand |
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| LIU Chun-yu. Reflections on Curriculum Teaching of Marketing Channel Management based on Social Demand[J]. Journal of Wuhan Economic Administration Cadre's College, 2013, 0(5): 73-75 | |
| Authors: | LIU Chun-yu |
| Affiliation: | LIU Chun-yu (Huazhong University of Science and Technology Wuchang Branch,Wuhan,Hubei,430064, China) |
| Abstract: | As an important link of corporate marketing activities, marketing channel management assumes the functions and responsibilities of turning commodity capital into currency capital. The overall quality and ability of marketing channel personnel directly affect the efficiency appraisal of enterprise marketing channel. Therefore, training of marketing channel personnel, taking social demand as guidance, is worth our thinking and probe. This paper takes the cultivation of channel personnel as an example, and explores how to carry out curriculum teaching from both theory and practice teaching of marketing channel management. |
| Keywords: | social demand as guidance marketing channel personnel application-oriented universities. |
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