| 浅析我国手机购物发展制约因素及对策 |
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| 引用本文： | 梁文陶.浅析我国手机购物发展制约因素及对策[J].武汉市经济管理干部学院学报,2013(6):51-53. |
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| 作者姓名： | 梁文陶 |
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| 作者单位： | 山西金融职业学院,山西太原030008 |
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| 摘 要： | 移动互联网络技术的不断发展,尤其是3G网络、智能手机的普及和移动支付的快速发展,不仅为电子商务的发展拓宽了平台,也为人们带来了一个全新的消费方式——手机购物.但目前我国手机购物却面临着一些急需解决的制约因素,需要通过优化手机购物体验、加快网络建设、降低网络资费、建立统一移动支付体系等方面来解决.
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| 关 键 词： | 移动互联网 手机购物 电子商务 |
On the Restrictive Factors and Countermeasures of the Development of China Mobile Phone Shopping |
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| LIANG Wen-tao.On the Restrictive Factors and Countermeasures of the Development of China Mobile Phone Shopping[J].Journal of Wuhan Economic Administration Cadre's College,2013(6):51-53. |
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| Authors: | LIANG Wen-tao |
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| Institution: | LIANG Wen-tao (Shanxi Professional College of Financial,Taiyuan,Shanxi,030008,China) |
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| Abstract: | The development of mobile network, especially the popularity of 3G network and intelligent mobile phone and the rapid development of mobile payment, not only broadens the platform for the development of e-com- merce, it also brings a brand-new consumption pattern -- mobile phone shopping for people. But at present mobile phone shopping is faced with constraints, which need urgently to be solved through optimizating of mobile phone shopping experience, speeding up network construction, reducing the network cost and establishing unified mobile payment system. |
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| Keywords: | mobile Internet mobile phone shopping e-commerce |
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