| 茶文化旅游产品组合性开发研究——以普洱茶文化旅游产品开发为例 |
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| 引用本文： | 文南薰.茶文化旅游产品组合性开发研究——以普洱茶文化旅游产品开发为例[J].云南财贸学院学报,2007,23(2):81-85. |
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| 作者姓名： | 文南薰 |
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| 作者单位： | 云南财经大学旅游学院 云南昆明650221 |
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| 摘 要： | 旅游产品的组合度在一定程度上决定着其在旅游市场中的竞争力,茶文化旅游产品的组合具有区别于其他旅游产品组合的特征。在探讨旅游产品组合涵义的基础上,以普洱市普洱茶文化旅游产品开发为例,提出茶文化旅游产品组合的个人见解和普洱市茶文化旅游产品组合基本构想及模式。
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| 关 键 词： | 茶文化旅游 旅游产品组合 云南省 普洱茶 |
| 文章编号： | 1007-5585（2007）02-0081-05 |
| 修稿时间： | 2007-04-09 |
Study on the Combination of Tea- culture Tourist Products——An Example on the development of Pu'er Tea Culture Tourist Products |
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| WEN Nan-xun.Study on the Combination of Tea- culture Tourist Products——An Example on the development of Pu''''er Tea Culture Tourist Products[J].Journal of Yunnan Finance and Trade Institute,2007,23(2):81-85. |
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| Authors: | WEN Nan-xun |
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| Institution: | Faculty of Traveling, Yunnan Universtiy of Finance and Economics, Kunming 650221, China |
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| Abstract: | The degree of the combination of tourist products decides the competitiveness of the products in tourism market to a certain extent.The combinations of tea culture tourist products have characteristics which are different from the combinations of other tourist products.Based on the discussion of the connotation of tourist product combinations,the paper takes the example of tourist product development of Pu'er tea in Pu'er city,and puts forward personal views on the combination of tea culture tourist products and the basic mode of the combination of Pu'er tea culture products. |
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| Keywords: | Tea Culture Tourism Tourist Product Combination Yunnan Province Pu'er Tea |
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