| 基于成本领先战略视角下的小米公司的发展 |
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| 引用本文： | 张兰波,周伦.基于成本领先战略视角下的小米公司的发展[J].对外经贸,2021(4):130-132. |
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| 作者姓名： | 张兰波 周伦 |
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| 作者单位： | 武汉纺织大学 外经贸学院,武汉 湖北,430200 |
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| 基金项目： | 教育部产学合作协同育人项目“新时期国际贸易人才培养课程体系探讨”(项目编号201801195031);武汉纺织大学外经贸学院校级课题“全球化背景下国际贸易人才培养的特点探讨”(项目编号:2018JY001)。 |
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| 摘 要： | 随着科技水平的不断发展和移动互联网的兴起,智能手机发展迅猛,产品同质化竞争日益激烈。如何增强产品核心竞争力从而抢占市场份额是小米公司目前需要解决的问题。运用SWOT矩阵和波特五力模型对小米公司进行战略定位分析,探讨成本领先战略在战略成本管理中的具体实施,并进行效果评价。旨在帮助像小米类似的企业降低成本,提高效益,助力智能手机行业的发展。
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| 关 键 词： | 成本领先战略 小米公司 SWOT矩阵 波特五力模型 |
The Development of Xiaomi Company from the Perspective of Cost Leadership Strategy |
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| Authors: | Zhang Lanbo Zhou Lun |
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| Institution: | (College Of International Business And Economics,Wuhan Hubei 430200) |
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| Abstract: | With the continuous development of technology and the rise of mobile Internet,smart phones are developing rapidly,and the competition of product homogenization is becoming increasingly fierce.How to enhance the core competitiveness of products so as to seize market share is the problem that Xiaomi company needs to be solved at present.This paper uses SWOT matrix and Michael Porter's five forces model to analyze the strategic positioning of Xiaomi company,discusses the concrete implementation of cost leadership strategy in strategic cost management,and evaluates the effect.It aims to help the companies like Xiaomi to reduce costs,improve efficiency and boost the development of the smartphone industry. |
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| Keywords: | Cost Leadership Strategy Xiaomi Company SWOT Matrix Michael Porter's Five Forces Model |
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