Consumer shopping value: An investigation of shopping trip value,in-store shopping value and retail format |
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| Authors: | Lizhu Davis Nancy Hodges |
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| Institution: | 1. Department of Child, Family and Consumer Sciences, California State University, Fresno, 5300 North Campus Drive, M/S FF12, Fresno, CA 93740, USA;2. Department of Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro, 210 Stone Building, PO Box 26170, Greensboro, NC 27402, USA;1. University of Adelaide Business School, South Australia 5005, Australia;2. Bordeaux Management School, 680 Cours de la Libération-33480 Talence Cedex, France;1. Washington State Department of Transportation, 401 2nd Ave S, Suite 300, Seattle, WA 98104, USA;2. Texas A&M Transportation Institute, The Texas A&M University System, 505 E Huntland Dr, Suite 455, Austin, TX 78752, USA;3. School of Civil & Environmental Engineering, Georgia Institute of Technology, 790 Atlantic Drive, Atlanta, GA 30332-0355, USA;4. University of California at Davis, Department of Environmental Science and Policy, 1 Shields Avenue, Davis, CA 95616, USA;1. School of Architecture and Urban Planning, Nanjing University, Nanjing 210093, China;2. Provincial Engineering Laboratory of Smart City Design Simulation & Visualization, Nanjing 210093, China;3. Beijing Advanced Innovation Center for Big Data and Brain Computing, Beihang University, Beijing 100191, China;4. Humphrey School of Public Affairs, University of Minnesota, Twin Cities, USA |
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| Abstract: | Although delivering value is the key for retailers to create new competitive advantages, the literature on consumer shopping value is fragmented and findings are inconsistent. This study aimed to understand consumer shopping value in-depth by examining consumer shopping processes and experiences in two retail formats: mass merchandisers and department stores. This study conceptualizes consumer shopping value as having two components: shopping trip value and in-store shopping value. Shopping trip value is originated by fulfillment of general shopping motivations, and in-store shopping value stems from retail elements that create in-store shopping experiences that consumers have in specific retail contexts. Five shopping trip value dimensions and six in-store shopping value dimensions are identified from the in-depth interviews. The findings highlight how consumer shopping value is a complex and context specific construct. |
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