The relevance of shopper logistics for consumers of store-based retail formats |
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| Authors: | Christoph Teller Herbert Kotzab David B Grant |
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| Institution: | 1. Jaipuria Institute of Management, A-32A, Sector 62, Noida 201309, India;2. National Dong Hwa University, Department of International Business, No. 1, Sec 2, Da Hsueh Rd., Shoufeng, Hualien 97401, Taiwan;3. Georgia State University, Department of Marketing, 35 Broad Street, Suite 400, Atlanta, GA 30303, USA;4. Oulu School of Business, Oulu University, P.O. Box 8000, Finland;5. National Central University, Department of Business Administration, No. 300, Chungta Rd., Chungli City, Taoyuan County, 32001, Taiwan;1. Methods in Empirical Economic and Social Research, University of Wuppertal, D-42097 Wuppertal, Germany;2. International Marketing, University of Vienna, A-1210 Vienna, Austria |
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| Abstract: | This paper discusses and empirically evaluates the relevance of shopping-related logistics for consumers of store-based retail formats. Based on a literature review a conceptual model was developed and subsequently tested using a survey of more than six hundred consumers in the grocery retail sector. Respondents were those primarily responsible for grocery shopping in their households located in a highly concentrated European urban retail market. Variance based structural equation modelling reveals that shopper logistics has a major impact on the convenience of store-based shopping and partly influence consumers' perceptions of shopping related costs. Nevertheless, shopper logistics does not affect consumer behaviour in terms of the share of visits of a store. These results are moderated by age, hedonic shopping orientation, shopping frequency, average spending per trip and store format preference. We conclude that shopper logistics is relevant for consumers of grocery stores but its relevance varies between different shopper groups. |
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