| Abstract: | Although investors associate risk with negative outcomes and downside fluctuations, modern portfolio theory does not. For investors, volatility per se is not necessarily bad; volatility below a benchmark is. A stock that magnifies the market's fluctuations is not necessarily bad; one that magnifies the market's downside swings is. Even Harry Mar‐kowitz, the father of modern portfolio theory, viewed downside risk as a better way to assess risk than the “mean‐variance” framework that he ultimately proposed and that has since become the standard. This article highlights the shortcomings of traditional measures of risk (the standard deviation and beta), introduces the concept of downside risk, and discusses two measures of it—the “semideviation” and “downside beta.” It also discusses the use of such measures in asset pricing models to estimate required returns on equity. Data from a few well‐known companies are used to illustrate that the cost of equity based on downside risk can be substantially different from that based on the CAPM. The article concludes with a brief discussion of risk‐adjusted returns and a comparison of the traditional method of calculating such returns with both the Sharpe ratio and its counterpart in a downside risk framework, the Sortino ratio. The appendix demonstrates how to calculate these risk measures in Excel. |
