新形势下大型房地产企业战略调整研究

改革开放30年,房地产行业成为我国的支柱产业,成功拉动了我国经济的发展。但是随着我国经济体制的转变及加入WTO,中国房地产市场具有更多的不确定性。特别是自2008年金融危机以来,大型房地产企业能否对当前新形势下的生存发展环境加以深刻的认识,并采取相应的战略调整,这将决定其能否赢得未来的发展。

Research on Strategy Adjustment for Large-scale Real Estate Enterprise in New Situation

Real estate industry has come to be a traditional pillar industry since it began opening up 30 years ago, which promote the economic development. However, in the course of the transformation of the economy and after WTO accession, real estate market in China shows more uncertainty. Furthermore, since the financial crisis in 2008, the large-scale real estate enterprise should take a keen awareness of the survival environment in the new situation and should take appropriate strategy adjustment, which can be the definitive factors to win the future development.