“互联网+”战略下企业技术创新与商业模式创新协同发展路径研究

互联网的迅猛发展，给各行各业带来了机遇与挑战，新技术、新模式、新业态不断涌现，迫切要求企业在“互联网+”策略下从技术创新与商业模式创新协同的角度打造核心能力。通过对小米科技有限责任公司典型案例的研究，运用扎根理论三级编码逐次提炼标签、概念、初始范畴、主范畴、核心范畴。在此基础上，探索“互联网+”战略下技术创新与商业模式创新的互动关系，并总结出“互联网+”战略下两者协同发展的路径：市场机会识别—价值主张创新—技术创造性模仿创新—商业模式‘营销—盈利—运作’三模块持续创新—技术渐进性自主/合作创新。

Research on Collaborative Development Paths of Enterprises' Technology Innovation and Business Model Innovation Based on "Internet +" Strategy

The rapid development of Internet brings opportunities and challenges to all walks of life,and new technology,new model and new formats emerge urgently,which require enterprises to build core competence from the collaborative perspective of technology innovation and business model innovation based on "Internet +" strategy.Through a case typical study of ?Xiaomi Tech,this paper uses grounded theory to extract labels,concepts,initial categories,main categories and core categories.Then,it explores the interaction between technology innovation and business model innovation based on "Internet +" strategy.It also summarizes collaborative development paths:"market opportunities' identification-value proposition innovation-creative imitation innovation of technology-continuous innovation of business model's 'marketing-profit-operating' three modules-progressive independent/collaborative innovation of technology".