| New Thought about the Marketing Orientation of Middle and Small-sized Enterprises of China |
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| 引用本文： | Dongpo Chang. New Thought about the Marketing Orientation of Middle and Small-sized Enterprises of China[J]. 中国经济评论(英文版), 2006, 5(1): 21-23,29 |
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| 作者姓名： | Dongpo Chang |
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| 摘 要： |
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New Thought about the Marketing Orientation of Middle and Small-sized Enterprises of China |
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| Abstract: | The reasonable marketing orientation is related to the survival and the development of the enterprises. According to the disadvantages and superiority of the middle and small sized enterprises of our country, this paper analyzes the new thought about the marketing orientation from the aspects of marketing product orientation, marketing way orientation, marketing target orientation, marketing strategy orientation and marketing idea orientation. It has great theoretical and practical significance. |
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| Keywords: | middle and small sized enterprises marketing product orientation target orientation strategy orientation idea orientation |
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