| 试论"三言"、"二拍"中的商业智慧 |
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| 引用本文： | 王达.试论"三言"、"二拍"中的商业智慧[J].湖南商学院学报,2007,14(6):102-105. |
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| 作者姓名： | 王达 |
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| 作者单位： | 湖南商学院,中国语言文学院,长沙,410205 |
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| 摘 要： | 明代中叶,随着资本主义的萌芽,商品经济空前繁荣,作为传统的"四民之末"的商人,纷纷登上历史舞台,充分展示了他们的聪明才智.冯梦龙的"三言"和凌濛初的"二拍"描写了许多成功的商人形象,艺术的再现了他们超群的商业智慧,他们审时度势,善抓商机,刻意经营,合理投资,勇于竞争,科学决策,凭自己的智慧赢得了商战的胜利.这些智慧,即使是在商品经济高度发展的今天,也还有着积极的借鉴意义.
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| 关 键 词： | "三言""二拍" 商业智慧 时代意义 二拍 商业 Words Intelligence 意义 发展 经济高度 胜利 商战 科学决策 竞争 合理投资 经营 商机 度势 审时 艺术 商人形象 凌濛初 冯梦龙 |
| 文章编号： | 1008-2107（2007）06-0102-04 |
| 收稿时间： | 2007-06-14 |
On Commercial Intelligence in the Three Volumes of Words, Two Volumes of Slapping |
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| WANG Da.On Commercial Intelligence in the Three Volumes of Words, Two Volumes of Slapping[J].Journal of Hunan Business College,2007,14(6):102-105. |
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| Authors: | WANG Da |
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| Institution: | Scholl of Chinese Language, Hunon University of Commerce, Changsha 410205 |
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| Abstract: | While capitalism was just budding in the middle of the Ming Dynasty, the merchants who came upon the stage of history of their own accord were bold, original, and courageous to face any difficulty. Three Volumes of Words by Feng Menglong and Two Volumes of Slapping by Ling Mengchu projected many successful and more positive images of these merchants and displayed their courage and wisdom of commerce. |
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| Keywords: | Three Volumes of Words Two Volumes of Slapping commercial intelligence significance of the age |
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