| 产业融合视角下的大型体育赛事与城市旅游业发展研究 |
| |
| 引用本文： | 曹亚东,王素娟,田伟.产业融合视角下的大型体育赛事与城市旅游业发展研究[J].中国市场,2009(36). |
| |
| 作者姓名： | 曹亚东 王素娟 田伟 |
| |
| 作者单位： | 1. 沈阳体育学院,体育社会科学研究中心,辽宁,沈阳,110102
2. 沈阳体育学院,研究生部,辽宁,沈阳,110102 |
| |
| 基金项目： | 2009年国家体育总局体育哲学社会科学研究项目“第十二届全运会赛事营销模式研究”的阶段成果(编号:1436SS09125) |
| |
| 摘 要： | 随着科技的发展,产业与产业之间发生着越来越多的融合,形成了产业融合的现象。产业融合呈现出了创新性、效率性、竞争性和合作性的特点。近年来大型体育赛事的举办越来越频繁,规模也越来越大,吸引着越来越多的体育迷们前往观赛,在观看体育赛事的同时又能观看赛事举办地的各种风景,因此,体育赛事对旅游业起着促进作用,而旅游业对大型体育赛事的举办也有促进作用。大型体育赛事与旅游业是相互促进并相互影响的,这样体育赛事与旅游活动就很紧密地结合在了一起,并融合成了一种综合性的赛事旅游活动。
|
| 关 键 词： | 产业融合 体育赛事 旅游业 |
Research on the Relationship between the Large-scale Sports and City Tourism Under the View of Industry Imerging |
| |
| CAO Ya-dong,WANG Su-juan,TIAN Wei.Research on the Relationship between the Large-scale Sports and City Tourism Under the View of Industry Imerging[J].China Market,2009(36). |
| |
| Authors: | CAO Ya-dong WANG Su-juan TIAN Wei |
| |
| Institution: | 1.Sports Social Science Research Center;Shenyang Sport University;Shenyang 110102;China;2.Graduate School;China |
| |
| Abstract: | With the development of the the science and technology,the phenomeon of industry reconciliation appears due to the industries merging together to each other.At the same time,the phenomenon presents itself with the characteristics of creativity,efficiency,competitivity and coorperation.In recen years,the large-scale sports activities are hold more frequently and more influentional and also draw more and more sports fans to proceed to watch.The match and the various secenry of the holding place.Therefore,tour... |
| |
| Keywords: | industry reconciliation sports match tourism |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
