| 面向顾客价值创造的市场智力资产基础 |
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| 引用本文： | 倪自银.面向顾客价值创造的市场智力资产基础[J].经济管理,2006(22):32-37. |
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| 作者姓名： | 倪自银 |
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| 作者单位： | 盐城工学院副教授,盐城市224003 |
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| 摘 要： | 本文从资源特性、非竞争性及与其他资产的整合效应等方面分析了市场智力资产对企业竞争优势的影响和顾客价值创造的作用；从知识转移的角度，简述了市场智力资产获取的层次特点和管理要点，提出了市场智力资产获取的综合框架以及市场智力资产提升的基本途径。
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| 关 键 词： | 市场智力资产 顾客价值创造 市场学习 环境知识 |
| 文章编号： | 1002-5766（2006）22-0032-06 |
| 收稿时间： | 2006-04-26 |
| 修稿时间： | 2006-04-26 |
The Basis of Market Intellectual Assets Oriented Customer Value Creation |
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| NI Zi-yin.The Basis of Market Intellectual Assets Oriented Customer Value Creation[J].Economic Management,2006(22):32-37. |
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| Authors: | NI Zi-yin |
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| Abstract: | After the analysis of relations of intellectual assets based-on market (IABM) and customer value creation (CVC), the mechanism of CVC is studied from IABM' resource, non-competitive characters and IABM' effects on conformity of other assets. Furthermore, characters, methods and cores of management are briefly analyzed in the view of knowledge transfer. Lastly, the synthetic model of IABM and main ideas of IABM' improvement are put forward. |
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| Keywords: | market-based intellectual assets t customer value creation market learning t environmental knowledge |
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