| 论会计师事务所的审计营销组合策略 |
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| 引用本文： | 刘三昌,胡芳. 论会计师事务所的审计营销组合策略[J]. 当代经济管理, 2004, 26(2): 66-68,25 |
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| 作者姓名： | 刘三昌 胡芳 |
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| 作者单位： | 河北大学,管理学院,河北,保定,071002;石家庄经济学院,会计学院,河北,石家庄,050031 |
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| 摘 要： | 本文依据市场营销学原理,结合审计业务的特色,从产品、价格、分销和促销四个方面,论述了会计师事务所开拓审计营销的途径和应注意的问题。
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| 关 键 词： | 审计营销策略 产品组合策略 价格组合策略 分销组合策略 促销组合策略 |
| 文章编号： | 1003-3920(2004)02-0066-03 |
Marketing Mix Strategies of Auditing in Accountant Firms |
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| LIU San-chang,HU Fang. Marketing Mix Strategies of Auditing in Accountant Firms[J]. Contemporary Economic Management, 2004, 26(2): 66-68,25 |
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| Authors: | LIU San-chang HU Fang |
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| Affiliation: | LIU San-chang1,HU Fang2 |
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| Abstract: | Based on the theory of marketing and the characteristics of auditing, the paper, from the aspects of products strategies, price strategies, promotion strategies, and place strategies (4P), brings forth the problems in practice and presents the approaches for accountant firms to expand auditing market. |
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| Keywords: | auditing marketing strategies product strategies price strategies place strategies promotion strategies |
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