如何实现中国的银行在公共形象方面的品牌国际化——关于中外银行沟通推广的分析

1978年的改革开放使中国走进了新纪元，中国经济飞速增长；2001年，中国又加入了世界贸易组织（WTO），这对于改进中国企业或公司的公共形象是个机会．同时也是一种挑战。中国公司必须尽快改进自己的品牌形象。中国的银行面临的挑战来自于那些在世界各地取得巨大成功、拥有顶级服务，以及非常良好的公共形象的国外银行。尽管中国银行（BOC）和中国工商银行（ICBC）等四家银行已经成为世界前25位的大银行，但是中国的银行仍然存在着诸多问题．例如不够专业的形象，不完善的服务和给予消费者的模糊的商务感觉。所以，通过本篇论文，我将提出一种符合国际化标准的新品牌创建系统．为中国的银行增添一笔国际色彩

How to make Chinese banks be global standard of brand identity in the public image——Focused on analyzing the communication execution between Chinese and foreign banks

From 1978 The Reform and Opening Up, China came into a New Epoch. The economic growth of China is very swift. Especially in 2001, China has become a member of WTO. It＇s a chance for the development of China public images to the world. In another word to say, it＇s also a challenge. Chinese corporations need improving their brand strength in their image ＆ identity. Chinese banks have to face the challenge from foreign banks that are very successful, wonderfiA service, and good public image. As we know, although Bank of China （BOC） and Industrial and Commercial Bank of China （ICBC） and other two banks had belong to TOP25 in the World Banksociety, Chinese banks have some problem that has no professional graphic image, deficient service and business look ＆ feel. So, through my thesis, I will suggest the methods of developing New Brand System to the Global standard of identity ＆ image .