Strategic business and network positioning for internationalisation |
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| Authors: | Graham Winch |
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| Institution: | 1. Manchester Business School, University of Manchester, Manchester, UKgraham.winch@mbs.ac.uk |
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| Abstract: | Despite growing research interest in the internationalisation of professional service firms, little research has investigated the implications of home market business positioning for network positioning in professional service firm internationalisation strategy. This paper develops theory in the service industries by investigating strategic positioning in professional service firm internationalisation through analysis of a case survey of 53 architectural practices. The results of this empirical analysis allow us to develop a configuration analysis of strategic positioning for professional service firm internationalisation as the principal theoretical contribution of this paper. |
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| Keywords: | professional services internationalisation business positioning network positioning |
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