基于社会主义新农村建设的商业保险发展策略

建设社会主义新农村离不开商业保险的保驾护航,同时也为商业保险提供了千载难逢的发展机遇.扎实做好保险宣传普及工作,提高农村公众的参与度;积极争取政府政策扶持,为农村保险发展创造良好环境;因地制宜地细分市场,开发适销对路的农村保险产品;完善服务措施等都是促进农村商业保险发展的有效手段,也是抓住这一机遇谋求自身发展,并积极推动社会主义新农村建设的重要措施.

Development Strategy of Commercial Insurance Based on the New Socialist Countryside Building

Building a new socialist countryside needs the safeguard of commercial insurance; meanwhile, this decision also provides opportunity for commercial insurance development. On the purpose of improving the process of building new socialist countryside, the following measures must be brought into practice: making large-scale propaganda, obtaining support of government policies, subdividing the market, providing appropriate new agriculture insurance products and so on.