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建立我国会展业诚信机制初探
引用本文:刘中南.建立我国会展业诚信机制初探[J].中国流通经济,2008,22(9).
作者姓名:刘中南
作者单位:四川大学经济学院,四川,成都,610064
摘    要:我国会展业在迅速发展的同时,也存在着诚信缺失的问题,改变会展业信用体系不完善、信用秩序混乱的现状,必须建立健全一套符合我国国情、与国际惯例接轨、适应现代市场经济发展的会展业信用体系.基本措施是通过政府立法建立完善的法律法规,增强监督和执法力度,提高失信成本;建立行业协会和企业数据库,使信忠公开,降低信息不对称的程度;通过学习、培训,树立从业人员正确的职业意识,视诚信为道德底线;增强宣传力度,提高消费者对不诚信现象的识别能力,减少企业失信收益.

关 键 词:会展业  商誉  诚信  机制

Explore the Establishment of China's Honesty Mechanism in the Convention and Exhibition Industry
LIU Zhong-nan.Explore the Establishment of China's Honesty Mechanism in the Convention and Exhibition Industry[J].China Business and Market,2008,22(9).
Authors:LIU Zhong-nan
Institution:LIU Zhong-nan (Sichuan University,Chengdu,Sichuan610064,China)
Abstract:The author maintains that China's convention and exhibition industry is developing fast.Meanwhile,there is the problem of the loss of honesty with this industry.To solve this problem,we should set up the honesty system for the convention and exhibition industry in the light of China's current situation.The most fundamental countermeasure is to formulate the law and regulation system by the government,strengthen oversight and enforcement and increase cost for dishonesty.We can also adopt other countermeasure...
Keywords:convention and exhibition industry  commercial reputation  honesty  mechanism  
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