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青奥会对于南京城市形象提升研究
引用本文:陈吉韵.青奥会对于南京城市形象提升研究[J].商业经济(哈尔滨),2014(16):14-15.
作者姓名:陈吉韵
作者单位:金陵科技学院,江苏南京210038
基金项目:2012江苏高校哲学社会科学研究项目:基于SPSS分析的关于2014青奥会举办对促进南京旅游业发展的研究(2012SJD630076);金陵科技学院资助.
摘    要:南京是我国著名的历史文化名城,获得了举办第二届青年奥林匹克运动会的机会,大型节事活动的举办会为举办城市带来非常好的发展机遇。经过几年的筹备工作,南京的城市视觉景观形象、市民行为形象和城市经济地位形象有了大幅的提高,城市知名度也有了显著提升。但青奥会举办过程中需要注意交通拥堵、住房紧张、物价上涨、各种垃圾的增加以及治安等问题。南京定会借着这次青奥会的契机,使南京的城市形象焕然一新,跻身国际大都市的行列。

关 键 词:南京青奥会  城市形象  提高发展

Research on Building on the Image of Nanjing City by Youth Olympics
CHEN Jiyun.Research on Building on the Image of Nanjing City by Youth Olympics[J].Business Economy,2014(16):14-15.
Authors:CHEN Jiyun
Abstract:Nanjing, the famous city well known for its history and culture, is blessed with the opportunity to hold the Second Youth Olympics, which offers exciting opportunities for its economic development. Since preparatory work has been done for a couple of years, people can see a remarkable elevation in the city's landscape, residents' behavior, economic strength and the city's reputation as well. Government should give attention to traffic control, shortage of accommodation, rising prices of products, increasing amount of garbage, and public security during the event. Nanjing should take this opportunity to renovate its image and shape itself into an international metropolis.
Keywords:Nanjing Youth Olympics  city image  growth
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