Enormous Potential of the Chinese Consumer Market

With a population of 1.2 billion, the enormous potential of the consumer market in China is common knowledge for people around the world. From an analysis by the Ministry of Internal Trade, the potential of the Chinese consumer market is shown mainly in two aspects. Firstly, the capacity of the market is growing fast. From 1979 to 1994, the yearly average increase rate of the gross value of national productivity was over nine percent. The sustained increase