基于经营视角的城市品牌塑造

针对我国城市经营的信息过度和模仿雷同现象，需要对城市品牌进行精准化的定位，一定要认清城市品牌所处的运行阶段，把塑造城市品牌作为一个长期的战略，并持续地塑造、建构和维护城市品牌。在城市品牌的经营过程中，要注重企业家精神的培育。一方面，注重城市管理者的企业家精神培育；另一方面，注重企业家精神对城市品牌建构的参与和企业品牌对城市品牌塑造的支撑。

To Build the Brand of City Based on the View of Operation and Management

Aiming at the phenomena of over information and imitation of city operation and management,the brand of a city is needed to be re-designed,which means that we have to understand the status quo of a city and take the strategy of building city brand as a long term plan.In the process of operation and management,the cultivation of entrepreneurship is important,we should focus the cultivation of the entrepreneurship of city managers,in addition,we should also pay attention to its supporting on the build of the ...