Implementing reverse e-auctions: A learning process |
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Authors: | Daesik Hur Janet L Hartley |
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Institution: | a Department of Management, College of Business Administration, Bowling Green State University, Bowling Green, OH 43403, USA b Operations and Decision Technologies, Kelley School of Business, Indiana University, Bloomington, IN 47405, USA |
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Abstract: | Reverse e-auctions, which enable suppliers to compete on-line in real-time, are changing the way organizations select their suppliers. We explore how five large firms in different industries learned to use e-auctions, and how e-auctions were integrated into their purchasing processes. To successfully implement e-auctions, organizations should: (1) build e-auction competencies; (2) organize for knowledge management; (3) create a holistic sourcing process; (4) focus on the total cost of ownership; and (5) experiment with e-auction designs. Key observations are drawn from the case studies, and implications for supply managers are presented. |
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Keywords: | Supply management Reverse e-auctions Sourcing Organizational learning |
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