关于市场细分的四点思考

市场细分是现代营销的起点和根基。随着经济的进步、人们生活水平的提高,顾客需求呈现出较大差异时,市场细分才成为企业在营销管理活动中急需解决的问题。企业应根据自身的优势条件,从事某方面的生产、营销活动,选择力所能及的、适合自己经营的目标市场,在目标市场上确立自己的经营优势。市场细分并不是越细越好,现实中就有许多的营销者往往陷入众多细分市场中而不能自拔。

Four points thinking of market division

Segmentation is the base of marketing.With the increasing development of economic,the needs of consumer become more and more different,so that,segmentation becomes necessary to resolve as the important thing in management.The corporation should choose some suitable marketing based on its ability and recourse.It doesn't means more subdivide marketing is better,in fact,so many entrepreneurs is mislead by segmentation.