| 企业营销渠道可持续发展的自组织观 |
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| 引用本文： | 王进富,张道宏,成爱武.企业营销渠道可持续发展的自组织观[J].北方经贸,2005(11):66-67. |
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| 作者姓名： | 王进富 张道宏 成爱武 |
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| 作者单位： | 1. 西安理工大学,工商管理学院,陕西,西安,710048
2. 西安工程科技学院管理学院,陕西,西安,710048 |
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| 摘 要： | 根据自组织理论,结合企业营销渠道系统发展存在的问题,在系统思维方式的启发下,引入了可持续发展的概念,阐述了企业营销渠道自组织的实现机制,给出了营销渠道可持续发展的途径。
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| 关 键 词： | 营销渠道 自组织 复杂性现象 可持续发展 |
| 文章编号： | 1005-913X（2005）11-0066-02 |
RESEARCH ON SELF-ORGANIZATION OF SUSTAINABLE DEVELOPMENT MARKETING-CHANNEL |
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| WANG Jin-fu,ZHANG Dao-hong,CHENG Ai-wu.RESEARCH ON SELF-ORGANIZATION OF SUSTAINABLE DEVELOPMENT MARKETING-CHANNEL[J].Northern Economy and Trade,2005(11):66-67. |
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| Authors: | WANG Jin-fu ZHANG Dao-hong CHENG Ai-wu |
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| Abstract: | The paper introduces self-organization theories and concept of marketing-channel first.By applying the kernel of self-organization theories to the research of marketing system management and development,the author makes suggestions on the establishment and management for the sustainable development of self-organization marketing system. |
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| Keywords: | marketing channel self-organiztion the complexity phenomenon sutainable development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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