网络交易中“柠檬市场”分析——理论模型与实践意义

当人们对网络带来的种种便利和高效率而欢欣鼓舞时,却又不得不同时面对着这样一个事实:虽然互联网的广泛应用在很大程度上改善了信息不对称的情况,但互联网上的"柠檬"问题因为网络的虚拟性实际上是被强化了。这些问题的存在制约着我国电子商务的发展,需要人们进行深入的探讨。通过构建电子商务市场上的"柠檬"模型,并依据该模型对电子商务市场中"柠檬"问题的运行机理进行了分析。最后,就中国电子商务市场中"柠檬"问题的特殊表现和解决途径进行了探讨。

Analysis of "Lemons Market" in the E-Commerce Transactions:Theoretical Model and Practice

When we are enjoying the convenience and high efficiency of the internet,we are up against a predicament that the "lemon" problem is getting worse because of the virtual nature of internet although the internet has greatly improved information asymmetry.This issue has restricted the development of e-commerce in China.Based on the "lemon" principle put forward by American economist George Akerlof,this paper constructs a "lemon" model in the E-commerce market.With the aid of the model,this paper analyzes the business efficiency in the E-commerce market and discusses possible development about the matter in the future.