| 基于IPA理论的商务旅游目的地满意度分析——以上海徐家汇为例 |
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| 引用本文： | 张钦,杨杰. 基于IPA理论的商务旅游目的地满意度分析——以上海徐家汇为例[J]. 桂林旅游高等专科学校学报, 2007, 18(3): 369-372 |
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| 作者姓名： | 张钦 杨杰 |
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| 作者单位： | 华东师范大学,旅游管理系,上海,200062 |
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| 摘 要： | 首先介绍了商务旅游的发展状况以及IPA理论,接着对上海徐家汇作为商务旅游目的地的情况作了实证调研,并在调查结果分析的基础上应用“重要性-表现”的研究方法,分析了徐家汇作为商务旅游目的地的优势与劣势,希望能对构建徐家汇商务旅游目的地的品牌形象有所帮助。
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| 关 键 词： | 商务旅游 目的地 IPA |
| 文章编号： | 1008-6080（8007）03-0369-04 |
| 修稿时间： | 2007-01-23 |
The Evaluation of Business Tourism Destination Based on the Theory of IPA——Taking Shanghai Xujiahui District as an Example |
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| ZHANG Qin,YANG Jie. The Evaluation of Business Tourism Destination Based on the Theory of IPA——Taking Shanghai Xujiahui District as an Example[J]. Journal of Guilin Institute of Tourism, 2007, 18(3): 369-372 |
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| Authors: | ZHANG Qin YANG Jie |
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| Affiliation: | Tourism Management Department ,East China Normal University, Shanghai 200062 ,China |
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| Abstract: | This study introduces the concept of business travel,the development situation in our country,and the analysis method of IPA.A questionnaire investigation about Shanghai Xujiahui District as a business travel destination has been organized to research the situation for this study.Based on the analysis of results of the investigation and the application of "importance-performance" method,it can find the advantages and disadvantages of Xujiahui as a business travel destination. |
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| Keywords: | business tourism destination IPA |
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