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| 金融服务营销的前途 | |
| 引用本文： | 张强,赵杰霞.金融服务营销的前途[J].现代商业银行,2004(2):52-54. |
| 作者姓名： | 张强 赵杰霞 |
| 摘 要： | The co--operative sides of a financial service group can make use of each other‘s client group and distribution channel to enlarge selling network through cross--sale, and increase sales amount.The theory thereunder is that the clients of a product of a bank are also the ideal objects of itsother products. |
| 关 键 词： | 金融机构 一站式服务 市场营销 分支机构 营销渠道 ATM 自动柜员机 市场细化 银行业务 |
| 本文献已被 维普 等数据库收录！ | |