| The effectiveness of flyer advertising employing TMS： Key to scientific automobile sales innovation at Toyota |
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| 摘 要： | In this paper, the author shows the effectiveness of flyer advertising utilizing as a core technology Toyota Marketing System （TMS）. TMS is part of new JIT, which contributes to constructing a Toyota Sales Marketing System （TSMS）. This new TSMS is key to scientific automobile sales innovation at Toyota group dealers in Japan. This study describes the ＂flyer advertising effect＂, the ＂day of the week effect＂, and the ＂new car effect＂. Employing the Science SQC approach, these effects are acknowledged among those on the front lines of automobile sales as having a high level of investment efficiency and resultant customer traffic.
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| 关 键 词： | 丰田集团 传单广告 科学创新 汽车销量 效力 汽车销售商 雇用 营销系统 |
The effectiveness of flyer advertising employing TMS： Key to scientific automobile sales innovation at Toyota |
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| Authors: | Kakuro Amasaka |
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| Institution: | School of Science and Engineering, Aoyama Gakuin University, Kanagawa-ken 229-8558, Japan |
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| Abstract: | flyer advertising effect new JIT TMS science SQC TSMS automobile sales innovation Toyota |
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| Keywords: | flyer advertising effect new JIT TMS science SQC TSMS automobile sales innovation Toyota |
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