| 我国B-C网络消费者锁定问题的实证研究 |
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| 引用本文： | 黄爱白,赵冬梅. 我国B-C网络消费者锁定问题的实证研究[J]. 经济学(季刊), 2009, 0(1): 41-52 |
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| 作者姓名： | 黄爱白 赵冬梅 |
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| 作者单位： | 中国农业大学经济管理学院; |
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| 基金项目： | 国家自然科学基金项目(70403016)的赞助 |
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| 摘 要： | 虽然网络上的地理障碍基本消除、搜索成本极大降低,但是网络消费者锁定现象仍然普遍存在。本文通过建立计量模型研究了影响我国B-C网络消费者锁定的因素。结果显示,各类转换成本、某些消费者特征以及网站特征是影响我国B-C网络消费者锁定的显著因素。
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| 关 键 词： | 电子商务 消费者锁定 转换成本 |
AN EMPIRICAL STUDY OF CONSUMER LOCK-IN IN B-C ONLINE TRADING IN CHINA |
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| Huang Aibai and Zhao Dongmei. AN EMPIRICAL STUDY OF CONSUMER LOCK-IN IN B-C ONLINE TRADING IN CHINA[J]. China Economic Quarterly, 2009, 0(1): 41-52 |
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| Authors: | Huang Aibai and Zhao Dongmei |
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| Affiliation: | China Agricultural University |
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| Abstract: | Although geographic obstacles are basically eliminated and searching costs are reduced considerably,consumer lock-in is prevalent in online trading.This paper sets up an empirical model to study the factors determining B-C online consumer lock-in.The result shows that different kinds of switching costs,some consumer characters and website characters are significant factors influencing B-C online consumer lock-in in China. |
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