Industrial market research in India |
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| Affiliation: | 1. Department of Strategy Management, University of Bedfordshire Business School, Luton LU1 3JU, UK;2. College of Business Administration, Ajman University, P.O. Box: 346 Ajman, United Arab Emirates;1. Assistant Professor, TERI School of Advanced Studies Delhi, Plot no. 10, Vasant Kunj Instututional Area, Delhi – 110070, India;2. Professor, Indian Institute of Technology Delhi, Haux Khas, Delhi – 110016, India |
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| Abstract: | This article summarizes the state of the art of industrial marketing research in India. It covers the orientations of organizations toward marketing research, the dominant profile of the current marketing research activities, and the experiences and efforts in information collection. The article highlights the emerging trends that will accelerate the acceptance of marketing research in India. |
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