电子商务与现代营销

电子商务这一现代贸易方式的产生对现代营销正产生越来越重要的影响.电子商务的产生令企业的市场营销环境发生了深刻的变化,主要包括市场范围的扩大,支付过程的无现金化及消费者行为的变化等;同时,它也影响着企业的市场营销观念不断更新,促使现代企业采用社会营销观;它还影响着企业的营销管理决策重心及内容的变化,以及开展营销活动采用的技术支持手段即客户管理手段发生了重要变化.现代企业营销已离不开电子商务.

The Electronic Commerce and Corporation''''s Marketing

The modish trade -EC has more and more influence on corporation's marketing. The influence of EC on corporation's marketing invironment is heavey, which including the board of marketing expanding, the way of payment without paper and the behavior of customers is changed; Also the corporation's marketing conception has been changed, many corporations have taken the social marketing conception; at last, the importance of management policy and the means of technology help,the customers' management methods have changed either. The modern corporations may not live longer without EC.