| 一种基于ANN的市场营销组合策略模型 |
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| 引用本文： | 王成东,石海龙. 一种基于ANN的市场营销组合策略模型[J]. 科技和产业, 2007, 7(7): 65-67,76 |
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| 作者姓名： | 王成东 石海龙 |
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| 作者单位： | 黑龙江科技学院,经济管理学院,哈尔滨,150027;平顶山田庄选煤厂,计划科,河南,平顶山,467000 |
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| 摘 要： | 应用人工神经网络,充分考虑影响产品市场占有率的各种因素,建立相应的神经网络模型。借此对市场营销组合策略进行前瞻性分析,有助于企业根据市场特点,有针对性的选择市场营销组合策略,从而提高企业产品的市场占有率。
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| 关 键 词： | 人工神经网络 市场占有率 营销策略 |
| 文章编号： | 1671-1807(2007)07-0065-03 |
| 修稿时间： | 2007-01-15 |
A Model Based on ANN of Marketing Combination Strategy |
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| WANG Cheng-dong,SHI Hai-long. A Model Based on ANN of Marketing Combination Strategy[J]. SCIENCE TECHNOLOGY AND INDUSTRIAL, 2007, 7(7): 65-67,76 |
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| Authors: | WANG Cheng-dong SHI Hai-long |
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| Abstract: | By using the artificial neural network and take sufficiently consideration of the factors which would have influence on market share, this paper builds a corresponding model based on artificial neural network. In this way, we can make forecasting analysis of marketing combination strategy, this may help the companies to chose a corresponding strategy of marking combination and raising the marketing share of the products. |
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| Keywords: | artificial neural network market share marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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