| 零售业国际化的区位选择和空间扩张模式 |
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| 引用本文： | 李铁立.零售业国际化的区位选择和空间扩张模式[J].国际经贸探索,2007,23(2):72-76. |
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| 作者姓名： | 李铁立 |
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| 作者单位： | 广东外语外贸大学国际经济贸易学院,广东,广州,510420 |
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| 基金项目： | 广东省重点文科基地重大研究项目 |
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| 摘 要： | 零售业国际化空间分布表现为不均衡特征:进入优势和面对的进入壁垒.其往往使零售企业国际化采取不同的空间扩张方式,主要有渐进式、跳跃式和综合式三种方式.中国零售企业实施国际化战略应采取渐进式空间扩张模式,并充分利用自身市场较大区域优势,增强企业的学习能力和网络能力.
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| 关 键 词： | 零售业国际化 空间扩张模式 区位进入 |
| 文章编号： | 1002-0594（2007）02-0072-05 |
| 收稿时间： | 2006-09-26 |
| 修稿时间： | 2006-09-26 |
On the Locational Decision of Retailing Internationalization and Special Expansion Models |
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| LI Tie-li.On the Locational Decision of Retailing Internationalization and Special Expansion Models[J].International Economics and Trade Research,2007,23(2):72-76. |
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| Authors: | LI Tie-li |
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| Institution: | Guangdong University of Foreign Studies, Guangzhou 510420, China |
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| Abstract: | Based on modification of locational entry theory in the views of micro-locational decision,the paper analyses the mechanism of the retailing special distribution and discusses three types of retailing special expansion models-gradual expansion,skipping expansion and synthetic expansion.Then,it elaborates the necessity of China's retailing enterprises'effective utilization of regional advantages,enhancement of competitive abilities and adoptation of aptitude locational expansion models for internationalization. |
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| Keywords: | retailing internationalization special expansion advantages of locational entry disadvantages of locational entry |
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