产业链视角下线上教育产业高质量发展对策研究

随着互联网技术的发展,近20年来,中国线上教育产业发展迅速,线上教育产品和商业模式不断创新,产业结构逐渐趋向成熟.当前线上教育产业迎来历史性发展机遇,但同时也暴露出诸多问题.通过对中国线上教育产业链主体发展现状展开分析,基于产业链视角,分别从线上教育技术供应商、内容供应商、平台与用户这上中下游四部门入手研究线上教育产业所面临的瓶颈,并结合中国市场环境针对相应问题提出可行性建议,助力实现线上教育高质量发展.

Research on the Countermeasures of High-quality Development in Online Education Industry from the Perspective of Industry Chain

With the development of Internet technology and the continuous exploration of products and business models in the online education industry, education industry has developed rapidly in the past 20 years, and the industrial structure has gradually matured. Now the online education industry faces historical development opportunities, but also exposes many problems. The article analyzes the current status of the development of the main body of the online education industry chain in my country. Based on the perspective of the industry chain, the bottleneck of the online education industry is studied from the upper, middle and lower reaches of the online education technology provider, content provider, platform and user. , And put forward feasible suggestions for corresponding problems in combination with my country''s market environment to help achieve high-quality development of online education.