商业文学的界定及对商学课程建设的意义

近年来,国内有关商业文学的界定各不相同,有时甚至是大相径庭.正确界定商业文学,是商业文学研究的瓶颈.其界义不仅关系着学者对商业文学的研究方向,也关系着如何将其研究成果转化为社会价值的诸多问题.前者解决研究什么的问题,后者解决为什么研究的问题.本文从文学的基本要义入手,还商业文学之本来面貌.商业文学是以商者形象反映商业社会的文学作品.这一界定的意义是多方面的,本文着重其对商学院课程体系建设的意义略谈拙见,表现在:以案例形式进入商学课程、丰富商学的案例教学,独立设科以向学生传授商业经验并用文学滋养学生健康的商业精神,独立设系以培养专业商业作家、商务秘书和商业经纪人等.

The Definition of Commercial Literature and Its Significance to the Construction of Commerce Curricula

In recent years,the definitions of commercial literature have been different,sometimes even conflicted with each other.The commercial literature definition confusion is the bottleneck of commercial literature research.This thesis begins with the basic principles of literature,to expound the truth of commercial literature.Commercial literature is the kind of literature work to reflect business society through the images of businessmen.The above definition has many meanings.This thesis will present some junior opinions,focusing on its significance to the construction of commerce curricula.The main points are as follows: adding case study to commerce curricula,enriching business case teaching,setting independent branch to teach students business experiences and cultivate their healthy business spirit through literature study,setting independent department to train professional commercial writers,commercial secretaries and commercial agents,etc.