德国和日本有机农产品流通体系的比较及其启示

德国有机农产品主要通过天然食品店、有机食品专卖店、超市等渠道销售给消费者,日本有机生产者主要是通过替代营销系统销售有机农产品。借鉴德国和日本的经验,从我国国情出发,本文提出当前我国可重点建立和完善“销售龙头企业带动式”和“产销直挂式”相结合的流通模式,以解决当前我国有机农产品市场发展中“信任危机”问题。

Comparison of Organic Agriculture Product Circulating System Between Germany and Japan and Its Implications

Germanic organic agriculture products are mostly sold in natural food shops,organic food monopoly shops and supermarkets,while Japanese producers mainly sold their organic agriculture products through substitute marketing system.Based on Chinese situation and the experiences of Germany and Japan,it puts forward that the circulating model,which combined marketing leading enterprise promoting model with direct connection model of production and marketing should be chiefly built and perfected currently,in order to solve bottle-neck of market system in developing organic agriculture in our country.