| 中小企业新市场渠道开拓策略初探 |
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| 引用本文： | 潘旭华,黄俭.中小企业新市场渠道开拓策略初探[J].价值工程,2004,23(1):24-25. |
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| 作者姓名： | 潘旭华 黄俭 |
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| 作者单位： | 九江学院经济管理系,江西,九江,332005 |
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| 摘 要： | 中小企业在国民经济中占有不可忽视的地位,中小企业的生存和发展离不开新市场渠道的开拓。本文从当前中小企业开拓新市场比较困难的情况出发,对中小企业新市场渠道开拓策略做了初步探讨。
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| 关 键 词： | 中小企业 市场渠道开拓 策略 |
| 文章编号： | 1006-4311(2004)01-0024-02 |
Channel Opening Up Strategies of a New Market of the Small and Medium-Sized Enterprises |
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| Pan Xuhua,Huang J ian.Channel Opening Up Strategies of a New Market of the Small and Medium-Sized Enterprises[J].Value Engineering,2004,23(1):24-25. |
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| Authors: | Pan Xuhua Huang J ian |
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| Abstract: | The small and medium-sized enterprises play a very important role in national economy.The existence and development of the small and medium-sized enterprises depends on the open-up of the new market channel to a great extent.In view of the difficulties of small and medium-sized enterprise in opening up a new market,this article makes a preliminary analysis of strategies,which are appropriate for the small and medium-sized enterprise to open up the new market channel opening up. |
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| Keywords: | Small and medium-sized enterprise opening up the market channel strategies |
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