| 消费者对有机蔬菜购买意愿影响因素分析——以长沙市场为例 |
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| 引用本文： | 柳遥青.消费者对有机蔬菜购买意愿影响因素分析——以长沙市场为例[J].科技和产业,2012(10):89-91. |
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| 作者姓名： | 柳遥青 |
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| 作者单位： | 湖南农业大学商学院 |
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| 摘 要： | 在借鉴消费者行为学理论基础上,结合长沙市场消费者调查问卷的数据,运用SPSS16统计软件对影响有机蔬菜消费者购买意愿的因素进行因子分析,并运用Logisitc回归模型得出结论。从消费者的角度出发,对现有的有机蔬菜市场发展与营销策略提出改进意见。
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| 关 键 词： | 有机蔬菜 购买意愿 Logistic回归 |
Analysis Factors of Influence on Customers' Purchase Intention to Organic Vegetables: Based on Analysis on Consumer Survey in Changsha |
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| LIU Yao-qing.Analysis Factors of Influence on Customers' Purchase Intention to Organic Vegetables: Based on Analysis on Consumer Survey in Changsha[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2012(10):89-91. |
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| Authors: | LIU Yao-qing |
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| Institution: | LIU Yao-qing(Collage of Business,Hunan Agriculture University,Changsha 410128,China) |
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| Abstract: | Based on the marketing theory,using the survey data from Changsha consumer,this study made factor analysis on the Changsha Organic vegetables' consumers with the statistical software SPSS16.After the Logisitc Regression model analysis on the consumers' buying inclination,this paper makes some improvements about organic vegetables' market development and marketing strategy. |
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| Keywords: | organic vegetables purchase intention logistic model |
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