| 产品来源国形象效应的研究评论 |
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| 引用本文： | 周颖,施晓榴,吕巍.产品来源国形象效应的研究评论[J].上海管理科学,2010(6):62-66. |
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| 作者姓名： | 周颖 施晓榴 吕巍 |
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| 作者单位： | 上海交通大学安泰经济与管理管理学院,上海200252; |
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| 摘 要： | 本文系统回顾了40多年产品来源国形象及其效应理论的相关研究成果，对来源国形象理论的相关概念、来源国效应、形成机理、影响因素主要学术观点、最新研究进展等进行了总结和评论，并指出了当前研究的不足及未来研究的主要方向。
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| 关 键 词： | 来源国 来源国形象 来源国形象效应 |
Review on the Effect of Product Country Image |
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| Zhou Yin,Shi Xiaoliu,Lv Wei.Review on the Effect of Product Country Image[J].Shanghai Managent Science,2010(6):62-66. |
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| Authors: | Zhou Yin Shi Xiaoliu Lv Wei |
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| Institution: | Zhou Yin ,Shi Xiaoliu, Lv Wei |
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| Abstract: | This research covers most of the citations on the subject of country-of-origin （COO） over the past 40 years. The paper opens with some definitions of COO theory and its effects, formation mechanism and its influence factors. In addition, we summarize contemporary COO research results and latest research progress. Finally, the paper indicates research deficiency of past COO studies and future research trend. |
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| Keywords: | Country of origin Country of Original Image Country of origin image effect |
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